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José Franco chairs the jury for the Jornal de Negócios National Sustainability Award
José Franco leads a prominent jury in the sustainability sector in Portugal
José Franco, CEO of Corpcom — one of the most awarded communication agencies in Portugal — has been appointed president of the jury for the National Sustainability Award. This initiative, promoted by *Jornal de Negócios*, aims to recognize best practices in environmental, social, and governance (ESG) areas in Portugal.
This distinction reinforces the recognition of his career in the fields of communication, journalism, and public relations, as he now assumes leadership of a panel of experts responsible for evaluating applications that have a significant impact on society.
An award that recognizes good sustainability practices
The National Sustainability Award is part of the Sustainability 20|30 project, a platform aligned with the United Nations Sustainable Development Goals (SDGs).
The initiative's primary goal is to recognize sustainable corporate policies and strategies, projects with a positive environmental impact, socially significant initiatives, and good governance practices.
This framework positions the award as a benchmark for recognizing organizations that actively contribute to more balanced and responsible development.
A jury guided by rigor, transparency, and independence
As chair of the jury, José Franco assumes responsibility for ensuring rigor in the review of applications, transparency in the evaluation process, and impartiality in decision-making.
The panel comprises individuals with extensive experience across various fields, ensuring a multidisciplinary evaluation aligned with international best practices.
The award structure provides for multiple jury panels, with the chairmanship rotating for each edition—a practice that helps reinforce the process's credibility and independence.
The role of communication in promoting sustainability
The appointment of a professional with cross-cutting experience in communication and journalism underscores the growing importance of strategic communication within the context of sustainability.
Today, more than ever, organizations face the challenge of communicating transparently, demonstrating real impact, and building trust with their stakeholders.
Communication plays a pivotal role in highlighting and amplifying initiatives that contribute to a more sustainable society.
Leadership, credibility, and impact on sustainability
José Franco’s chairmanship of the National Sustainability Award jury reinforces the initiative’s credibility and relevance on the national stage.
More than just an individual honor, it represents recognition of the role communication plays in building a consistent, transparent, and future-oriented sustainability agenda.
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