VIA Outlets: Time Out Returns to Newsstands
VIA Outlets: Time Out Returns to Newsstands
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Challenge
In a post-pandemic context marked by retail sector uncertainty and rising fuel prices, VIA Outlets needed to strengthen the positioning of its Freeport Lisboa Fashion Outlet and Vila do Conde Porto Fashion Outlet centers among consumers, demonstrating the potential of the regions where they are located and their proximity to Lisbon and Oporto.
Strategy
Corpcom challenged Time Out magazine to create two special printed editions, one dedicated to Alcochete and the other to Vila do Conde, simultaneously marking the news of the magazine's return to newsstands. With editorially independent content on the natural, cultural, gastronomic, and lifestyle potential of each region, the editions served as a complete guide for a day well spent outside the city.
Results
More than 10,000 copies were made available at newsstands and VIA Outlets centers, reaching over 1,000,000 readers. The project also had an impact on strengthening relationships with local authorities and regional sector partners, with coverage in major media outlets.
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