Corpcom and NOVA FCT created a responsible alternative to put scientists and professors at the service of society, in order to provide answers to the public's main concerns. From an inexplicable bad smell in Lisbon to the threat of nuclear war, from a series of earthquakes to the tragic derailment of the Glória Funicular, we created a direct communication channel with editorial decision-makers. This allowed us, on the very day of these events, to have a regular presence on television, radio, and in the press, providing rigorous scientific explanations that brought calm, context, and rationality.