Liga Solverde.pt: A Leap Forward for Women's Volleyball in Portugal
Liga Solverde.pt: A Leap Forward for Women's Volleyball in Portugal
Challenge
Volleyball is the women's sport with the most participants in Portugal, yet the reality is that it remains virtually absent from the media landscape. With this in mind, Solverde.pt decided to sponsor the Volleyball League, but needed an idea to amplify this sponsorship: how to give media visibility to the brand's connection to the women's volleyball championship?
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Strategy
Corpcom identified that the 65th anniversary of the first professional women's volleyball championship was approaching — a milestone that not even the Federation itself had on its agenda. We proposed bringing together, on the same court, legendary players and current athletes in a joint celebration of the sport's past and present. In February 2025, the septuagenarian "Marias," athletes who defined the early years of women's volleyball dominance, met with players from the top national clubs.
Results
The meeting between generations became the story of the day, with extensive media coverage that put women's volleyball on the public agenda. In Earned Media alone, the initiative reached more than 7 million Portuguese people, allowing Solverde.pt to capitalize on the sport's 65th anniversary as part of a strategic sponsorship.
Other success stories
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